In this episode of Zero to CEO, I speak with James King, founder and fund manager at ROAS Fund, about an emerging investment opportunity created by the way businesses acquire customers through platforms like Meta and Google. James explains what he calls the “ROAS economy,” how AI-driven advertising has created new inefficiencies in the market, and why measurable business revenue could become an alternative investable asset. We also discuss private credit, diversification, risk, and the lessons James has learned from more than a decade of building and investing in digital businesses.
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